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Research papers

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
November 16, 2016
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Citation

Coates and Drury (2016a, November 16). Learning from Lucas. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/learning-from-lucas-8909